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“Bringing the Smarts proposition to the US at this particular moment aligns with the times we are living in – people are ready for change not just in the marketing model but in culture at large. It’s a sign of our continued ambition to become one of the world’s most forward-thinking tech-enabled marketing groups and of the constant desire for change that drives us. MSQ CEO Peter Reid said: “This is another hugely exciting move as we strengthen MSQ’s agencies and further establish our presence in the US.
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Smarts is part of MSQ, a multi-disciplinary group of digital, creative, branding, data, tech and PR agencies that operate internationally. It has to permeate a brand – it’s not about chasing relevance but actively and authentically participating in the world that people live in.” “I believe that being a culturally relevant brand doesn’t come simply through sponsorship, talent relationships or influencer marketing.
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This is an exciting opportunity for me to work alongside a very talented and creative team of specialists at Smarts to help brands build cultural planning into every touchpoint of their communications strategy. "We have consistently delivered against our clients’ stretching commercial objectives because we believe a brand’s cultural agenda shouldn’t be a standalone function, it should be right through-the-line - connecting every element of brand communication."ĭaRe, originally from Pennsylvania, said: “Smarts has decades of experience in crafting and delivering culturally relevant strategies for brand partners. He has a superbly relevant track record in building and leveraging connections between brands and culture-shaping entities to deliver hard-edged business results and he is ideally placed to drive our growth in the US. Pippa Arlow, Global CEO of Smarts, said: “I’m delighted to welcome Mike to our team. The expansion into the US comes off the back of unprecedented growth in Smarts’ UK, Ireland and global business, with recent new client wins including Visa and Seedlip. Smarts US will help businesses grow by building cultural relevance that resonates with people and keeps them front of mind. Prior to that, DaRe spent nine years on the agency side, devising and implementing campaigns for clients such as MasterCard, Proctor & Gamble, LG Electronics, Reebok and Microsoft Xbox. Located on Fifth Avenue in New York, Smarts US will be headed by Mike DaRe, who has spent the past decade leading earned media, entertainment, sponsorship and culture-led marketing plans for Diageo brands including Crown Royal, Bulleit Bourbon, and Johnnie Walker. The ability to accurately characterize the temporal stage of dynamic processes in an automated fashion will validate the mission utility of SMART’s harmonized multi-source imagery and machine learning system.Smarts, The Drum's PR and Communications Agency of the Year, has launched a new business in the United States to expand its focus on popular culture and entertainment. The SMART program will use detection and monitoring of heavy construction as an initial use case and investigate as to the transferability of the approach to other forms of natural and anthropogenic change. Subsequently, machine learning and reasoning activities across spatial, spectral, and temporal features deliver automated sense-making against the harmonized data, enabling global alerting for change of interest. Harmonization ensures calibration, correction, and georegistration, which allows the creation of a virtual constellation, providing the necessary coverage and temporal resolution for many intelligence problems. SMART innovations in data fusion and automated reasoning techniques will enable large-scale monitoring of both man-made and natural change with unprecedented temporal resolution and area coverage, erasing strategic surprise. Designed and built a website for one of the worlds premier PR agencies that showcased their work and chimed with their distinctive brand personality. With the growing quantity and diversity of imagery collected, the Intelligence Community is seeking novel methodologies to improve the analysis process and efficiently distill the data into actionable intelligence.
Smarts agency manual#
Manual exploitation methods do not scale with the volumes of data available from single individual sensors, and they fail altogether at the problem of simultaneously analyzing data from past, current, and future space-based systems. By augmenting the manual imagery analysis process with global-scale image processing and machine learning, SMART will provide timely discovery and robust monitoring of man-made and natural change Summary SMART automates broad-area search of multi-source satellite imagery to detect, monitor, and characterize the progression of anthropogenic or natural processes, such as heavy construction or crop growth.